Here's a project that was entered into the most recent D&AD New Blood awards. Coors Light asked us to help their younger audience truly unplug and refresh with a Coors Light. Upon digging deeper into the audience we discovered that people are feeling increasingly weighed down by their phones as they got in the way of them truly engaging and being present in the moment. Coors, in it's secret testing facilities decided to dive deeper into this problem, leading them to a shocking discovery.
D&AD Case Study Film
Lab Video Storyboard
Instagram Adverts
Phoneium App
Copywriting Highlight
