For this brief Visit Denmark wanted to promote itself a viable tourist destination. Denmark doesn't posses the stereotypical tourist trap attractions which other mainstream holiday destinations offer. Instead Denmark offers travellers something different, being 'the land of everyday wonder' happiness is built into every corner of Danish society. Around the globe people search for this kind of happiness, they just don't know that you can find it in Denmark. With a big red arrow and a dream the Danish Prime Minister Mette Frederiksen brief's a new Danish A-Team to take on the mission of showing the world where happiness truly lies.
Pitch Presentation
The thinking behind the idea!
Video Advert Storyboard
The still frames from the video advert that kicks off our campaign. This is the first place where in utilise the image burn of the big red arrow in our campaign.
Script
Instillations
Here are the instillations that would live in around Denmark for the duration of the campaign. Aiming to generate a lot of earned media and PR for the campaign.
Print Adverts
Our print adverts served to promote the familiar image of our big red instillations to a more global audience.
