For this brief Hyundai tasked us with getting in-front of people who want to buy a new car but are on the fence about electric vehicles. Due to electric cars not being the current norm, consumers have a lot of different beliefs and misconceptions about EV's. People see electric cars as a complex new technology, when in reality electric vehicles are fundamentally simpler than traditional petrol vehicles. So for this campaign we set out to set the record straight for people about the true simplicity of EV's.
Pitch Presentation
The thinking behind the idea!
TV Advert Storyboard
This TV advert shows the audience how simple driving EV really is. With the beginning of the advert building up the audiences expectations as our astronaut dramatically approaches the vehicle with the countdown in the background. The audience as they are built up for the end of the countdown is then shocked when instead of a massive rocket launch the car simply turns on and quietly pulls away.
Script
Radio Advert
Here's the radio advert which distills the idea of the video advert into a simpler form.
Print Adverts
Here are the print adverts for the campaign which reinforce the message of the simplicity of driving electric.
Sponsored Social Media Post
A simple social media post will be made distilling the essence of our campaign and breaking down each element of the campaign tagline. Showing the audience once again how simple driving an EV truly is.
Copywriting Highlight
