With this brief from Starbucks they asked us to take on their sustainability issue, with their disposable cups being thrown into landfills making them a mass polluter. In response to this Starbucks has begun rolling out a new recyclable cup. The true issue is that Starbucks consumers are stuck in the habit of disposing of their cups in unsustainable ways. The real challenge here is how can we make consumers care about something they dispose of so flippantly? We need a new poster cup to make people care!
Pitch Presentation
The thinking behind the idea!
A New Poster Cup for Change
Featuring a new social contract to ensure consumers always dispose of their cups in a sustainable way.
Manifesto: A Circular Way of Thinking
Starbucks Global Recycling Leaderboard
In order to encourage a physically track the real change the campaign is making to Starbucks we created a global leaderboard which allows the audience to track the current recycling rate of the cups purchased from their local Starbucks.
Copywriting Highlight
